Marketing Campaigns
Below you'll find campaigns showing use of SEO, Google Adwords, Media Schedules, SWOT Analysis, Financial Projections, Unique Selling Propositions, Social Media Campaigns, Digital Marketing, Taglines, Executive Summaries, Press Releases, and Key Art.
Digital Advertising Campaign for Sugarhigh Lovestoned Clothes
January 20, 2019
In order to garner brand awareness for this sustainable clothing line, I've executed a full digital marketing plan including celebrity placements at Coachella and influencer events for social media coverage with a hashtag campaign, a collaboration with photography duo WIISSA for online ads, and hosting block parties with pop-up shops in neighborhoods that fit the client's demographic.
Alexander McQueen
January 20, 2019
For a final project in marketing, I devised a mock campaign to keep Alexander McQueen's brand relevant after the passing of their founder. This includes a social media campaign #queen4thepeople, a collaboration with RuPaul's Drag Race, and an outdoor fashion show in front of the White House to bring attention to social causes.
Anmol Film Campagn
January 20, 2019
Below is a link to the campaign I did for the release of student film Anmol. You'll find:
Media and Publicity Strategies
Executive Summary
Tagline
Target Audience and Psychographics
Key Art
Marketing Opportunities and Obstacles
Pitch Letter
Press Release
Marketing Activities
Distribution and Release Strategies